Born and raised in New York, Robin Rothfeld has had a lifelong interest in fashion, honed as she earned dual degrees from the Fashion Institute of Technology.  While still a student, Robin worked under Tom Ford at Gucci Celebrity Entertainment where she styled and dressed A-list celebrities for special events such as movie premieres, fashion events and the award shows including the Golden Globes, MTV Awards, Screen Actors Guild Awards, Emmy’s and the Oscar’s.  Building upon her years of styling, Robin transitioned to the creative side of luxury jewelry brands where she headed store planning, visual merchandising and special events for David Yurman and then Chopard.

After many years of working with celebrities and fine jewelry, Robin noticed a niche in the market.  She decided to apply her skills to make jewelry more accessible for everyone. She wanted to express her passion for jewelry, styling and creativity. RichRocks was born.

RichRocks prides itself on offering affordable jewelry by highlighting the ways you can mix/match, stack/layer various pieces and combine both fine and fashion jewelry together. It is all about mixing gold with silver, thin with chunky, and polished with matte.

Throughout the years, RichRocks has established a large celebrity following including, Gisele Bundchen, Beyonce, Blake Lively, Jennifer Aniston, Rihanna and Kim Kardashian, just to name a few.  RichRocks was also the premiere jewelry brand on Gossip Girl, and has been featured on the Today Show, SNL, The View, E!, Howard Stern, Good Day New York and many others.

Having taken a few years to raise her children, Robin has now revamped RichRocks, streamlining its collection, elevating the quality and appearance of the pieces while maintaining an always reasonable price point.