USE OF INFORMATION COLLECTED BY US
RichRocks may collect two types of information about users: "Personal Information" (such as name, email address, mailing address, phone number, credit card number and the items you purchase) and "Aggregate Information" (such as information about how many users log on to our Site on a daily basis).
We use customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests. We may also use this information to make offers to you, to help us target specific products and services to you, and to help us develop and improve our Site.
PERSONAL INFORMATION COLLECTED ONLINE BY RICHROCKSNYC.COM
Personal Information is collected online by us or our service providers on our behalf when users voluntarily register with richrocksnyc.com to purchase items, receive electronic newsletters, use community and communication services, answer surveys and enter contests and other promotional opportunities provided on the site when users make a purchase. We also maintain a record of your product interests and purchases online. We may receive personal usage and demographic information from third parties we work with.
AGGREGATE INFORMATION COLLECTED ONLINE BY RICHROCKSNYC.COM
Aggregate Information is non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, frequency of Site visits, Site pages you access most frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who shopped at richrocksnyc.com during a specific time period.
ORDER-RELATED AND PROMOTIONAL EMAIL
You agree that RichRocks is authorized to transmit email to you for the purpose of informing you about your particular transaction.
In addition, RichRocks may offer electronic newsletters and promotional emails to those who have agreed to receive emails when they purchase from the site during registration and/or directly from our email sign-up forms. [Unsubscribe instructions are included in each promotional email.]
SHARING INFORMATION WITH THIRD PARTIES
Richrocksnyc.com, and our affiliate sites may divulge Personal Information if such action is required for RichRocks or any of our service providers or consultants to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or any valid administrative request from a law enforcement agency. In addition, we may divulge Personal Information if we or any of our service providers or consultants believes that such disclosure is necessary to address any unlawful acts or acts that may endanger the health or safety of another customer or of the general public.
SERVICE PROVIDERS AND CONSULTANTS
We may share Personal Information and Aggregate Information with our service providers and consultants for our internal business purposes.
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USE OF PIXEL TAGS/CLEAR GIFS/WEB BEACONS
A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of our Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.
If you prefer not to receive marketing emails from RichRocks or affiliate sites, please let us know by clicking on the unsubscribe link within any marketing email you receive from us. Please note that such requests may take up to ten (10) days to become effective.
CHILDREN AND PRIVACY
Our Site and affiliate sites are not directed to children under the age of 13, and we will never request personally identifiable information from anyone whom we know to be under the age of 13 without verifiable parental consent. If we become aware that a customer is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.
LINKS TO OTHER SITES
No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of richrocksnyc.com to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither richrocksnyc.com nor any of our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is done at your own risk.
SECURITY AND SSL
Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. To check the security of your connection, look at the lower right-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the Site address will change from "http" to "https." Some versions of browsers and some firewalls don't permit communication through secure servers. In that case, you won't be able to connect to the server and therefore won't be able to place an order through a secure connection. If you cannot access the secure server for any reason, please contact us on our contact page.
The laws of the State of New York will govern these disclaimers, terms and conditions without giving effect to any principles of conflict of law.
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July 4, 2009